Every SaaS and tech event claims to deliver ROI. No one ever says what that really means.
After a few years of attending events, running our own, and talking to sponsors & exhibitors, we realized most of us were guessing. Budgets move, formats change, but the conversations stay the same: “was it worth it?” “how do you measure that?”
So we asked the people who sponsor and exhibit at these events what makes it worth showing up.
60+ SaaS and tech founders and operators shared how they choose events, what they expect in return, and where their budgets are headed in 2026.
If you’re trying to make smarter calls about which events to back, sponsor, or skip in 2026, this report is for you. 🧡
What you’ll find inside:
- Industry insights on event ROI and budget allocation trends
- Anonymized peer data to inform your 2026 event strategy
- Quotes and perspectives from fellow SaaS & tech leaders, marketers, and sales folks
Download the report for free!
