5 honest opinions about B2B Software for 5 years of SaaStanak
SaaS went from sexy to toxic in 5 years. We’re not dead, and neither is the app layer. Five takes on moats, pricing, agents, and what SaaStanak 2027 will tackle.
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SaaS is hard. It's easier with these people around.
We run meetups across CEE, plus one conference a year on the coast in Šibenik.
If you’re a founder, GTM operator, or product and engineering person, you’re welcome to share what's working and what isn't in your field. Bring a friend or come alone; you’ll find your people either way.
TIMELINE
2021
16 people walk into a bar in Zagreb... and have a good time. They ask when the next one is, so we keep booking rooms and start calling them meetups.
0
sales leads at the first meetup
2022
The World Cup meetup: a meetup at Infobip HQ gets 80 signups and 60 no-shows, because Croatia were playing Argentina. 20 people come anyway. Two of them like it enough to join the team and help set up more events.
1
World cup match that almost ended it
2023
You people start inviting each other, and SaaStanak stops being a Zagreb thing. A whole second crowd joins in Belgrade, the newsletter creeps towards 1,000 off people forwarding it around, and enough of you ask for something bigger that booking a nightclub as a conference venue feels like the best idea ever.
Check aftermovie
2
countries on the meetup map
2024
300 of you come to that nightclub for SaaStanak 2024, the first conference, and the community keeps growing into new cities with 25 events across Zagreb, Belgrade, Ljubljana, Skopje and Zadar.
Then a resort in Šibenik emails asking if we’d ever thought about bringing you all to the coast.
Then a resort in Šibenik emails asking if we’d ever thought about bringing you all to the coast.
Check aftermovie
25
events (and our first conference)
2025
The community goes to Šibenik for three days for SaaStanak 2025, and three days in one resort does something new: conversations start over breakfast and are still on at 2 AM by the sea.
Meanwhile the meetups cross into 10 countries, and folks from Prague, Wrocław and Budapest join in.
Meanwhile the meetups cross into 10 countries, and folks from Prague, Wrocław and Budapest join in.
Check aftermovie
1.191
first-time meetup attendees
2026
New cities join the community throughout the year, with first meetups in Banja Luka, Kranj, Novi Sad, and more.
In May everyone goes back to the coast for SaaStanak 2026, which turns into three tracks, 70 speakers, a hackathon, PowerPoint Karaoke, and a fake wedding. Some of the best parts of that agenda came from the community.
In May everyone goes back to the coast for SaaStanak 2026, which turns into three tracks, 70 speakers, a hackathon, PowerPoint Karaoke, and a fake wedding. Some of the best parts of that agenda came from the community.
Check aftermovie
88%
attendees coming back to the next conference
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