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SaaStanak #6 – Importance of Cross-functional collaboration @ Treblle, Zagreb

March

8th

March

8th

06:00

Treblle, Kuzminečka ul. 10A, 10000, Zagreb, Croatia

About Event

SaaStanak is back in person! We’re hanging out @ Treblle offices in Zagreb and the topic of this meetup is “The importance of cross-functional collaboration in SaaS”

​Together with our partner Treblle, we’re bringing you some of the best and brightest Product Marketers in our industry.

​Davor Kolenc, Growth Specialist @ Treblle is going to introduce us to their strategy in marketing to Developers with his session on Navigating the Dungeons of Product Feedback

​&

​Igor Kranjčec, Head of Marketing @ Determ will lead the panel discussion about cross-functional collaboration in SaaS:

  • ​How to ensure a win-win as a Product Marketing Manager in SaaS?
  • ​How to influence the product roadmap?
  • ​How to ensure good information flow among departments?
  • ​Creating Sales enablement workflows
  • ​How to create buy-in from the stakeholders?
  • ​Is there such a thing as too much interaction with customers?

Speakers

​Ana Butara, Senior Segment Marketing Manager @ Infobip

In 5+ years with Infobip as PMM, Ana supported product development with targeted communication towards customers, enabling sales and creating G2M strategies for Infobip’s digital channels portfolio. She recently moved to a Segment marketing role focused on supporting sales by creating a global marketing strategy for solutions built to help customers achieve their business goals using Infobip’s communication platform.

​Marina Hudek, Head of Product Marketing @ Rocket Chat

​Marina Hudek has ten years of experience in digital and product marketing. She started her career as a digital marketing manager and then focused on B2B software product marketing. As a product marketing manager in several IT companies, she had the opportunity to work on various GTM strategies and SaaS product launches on the global market. She is currently  Head of Product Marketing at Rocket.Chat, an open-source communication platform where he leads the product marketing team.

Moderator

​Igor Kranjčec, Head of Marketing @ Determ

Igor is Head of Marketing at Determ, where he’s leading a team of Product, Digital, Content & Customer marketers. He’s been in product marketing for 8+ years, mainly focused on SaaS products in the B2B world. He’s a Product Marketing Ambassador for Product Marketing Alliance and uses the Ambassadorship to share knowledge and expertise on Product Marketing with people globally.

​See you soon!

​Join us for some beer and Product Marketing talk on Thursday, Mar 30, 6 PM @ Treblle offices (Kuzminečka ul. 10A, 3rd floor).

Location

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