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SaaStanak 2024

Real stories of founders & industry experts
going from 0 to $10M ARR

Learn from your peers @
Play Video
2 days
in Zagreb
400+
founders and operators
Actionable Go-to-Market advice by EU & US SaaS experts

Learn about stuff that matters

From folks who’ve done it!
Agenda
09:00-10:00
Networking and Breakfast
Grab your badge, take a moment to review the schedule and venue layout, and mingle over breakfast with fellow attendees before the hustle begins.
10:00 - 10:05
Conference Opening
VP of Marketing
@ Farseer
Product Marketing Expert
10:05 - 10:15
Founder's Welcome Address
10:15-10:50
Don’t Do These 7 Things When Breaking into the United States

Join this candid presentation and Q&A with Poya Osgouei who helped a dozen or so companies like Automile, HackerRank, PlatoHQ expand into the United States as an early sales hire. Poya will share the top common mistakes he sees global companies make when breaking into the United States with guidance on how to avoid them. 

11:00-11:35
Personal Growth as a CEO
Over the last 8 years running Grip, Tim has done one new thing a year for personal growth, examples include stand-up comedy, acting classes, 10-day silent retreat in Monastery in Nepal. In an extremely wide-ranging talk, Tim will cover what he has learned over the years and why this is so important as a CEO. Because we can only connect the dots looking backwards.
CEO and Founder @ Grip
11:40-12:15
Dirty Secrets of Selling Enterprise SaaS

In this talk we’ll go over the five shocking and somewhat dirty secrets Vedran learned about enterprise software sales in the past 3 years while running Treblle and trying to get corporate America to buy. 

CEO and Founder @ Treblle
12:25 - 13:00
Launching Soon
13:00-14:00
Lunch Break
Power up your lunch break with a side of networking and a dash of SaaS insights!
14:00-14:35
Selling Into Dach - 5 Do’s & Don’Ts for Your Gtm Approach

DACH, with Europe’s top GDP, is attractive to global companies, but successful market entry involves avoiding common GTM pitfalls.

VP, New Business Sales @Dealfront
14:45-15:20
The Journey to $10M ARR: Lessons from ChartMogul Benchmark Data​

Growing a SaaS company is difficult – only 13% of SaaS businesses ever make it to $10M ARR. ChartMogul analyzed how these successful companies grew, and what set them apart from the rest. Sara will do a deep dive analysis of how SaaS businesses grow from zero to $30M ARR and beyond. 

15:20 - 15:40
Break
Pause, refresh, and mingle before we dive back into the SaaS excitement!
15:40-16:15
The Evolution of HR SaaS: How ongoing changes in the workplace shape the HR technologies.
Co-Founder @ Orgnostic
CEO @ Ars Futura
CEO @ Luppa
CEO @ Talentlyft
16:25-17:00
Non-obvious Ways to Grow in 2024

Join Andrew Davies, CMO at Paddle to dive into an exploration of growth levers; especially the ones you might not have considered. Using insight from thousands of software businesses, Andrew will lay out a framework for thinking about growth, and get into the detail of what’s working right now.

CMO @ Paddle
17:30 - 18:30
Paddle Happy Hour

Conclude the first day of insights by unwinding at the Paddle Happy Hour. It’s the ideal place to decompress with fellow attendees, recap the day’s highlights, and build relationships that go beyond the conference schedule. As the sun sets on a day packed with learning and growth, relax with a beverage in hand, exchange stories with your new connections, and set the stage for tomorrow’s opportunities. After all, the best ideas often come to life over shared experiences and good company.

10:15-10:50
How I Closed a 7-Figure Deal: A Primer in Multi-threading, MAP and Corp. Politics.
This workshop delves into the intricate art of securing a 7-figure deal, focusing on multi-threading strategies, mastering the Mutual Action Plan (MAP), and navigating corporate politics. Participants will learn advanced techniques in deal closure, leveraging relationships, and strategic planning to excel in high-stakes negotiations.
Revenue Architect @ Hard Skill Exchange
11:00 - 11:35
How to Build and Launch a 5 Million Dollar SaaS in a Month? - Lessons From the Best SaaS of 2022 via Product Hunt
Discover the blueprint for building and launching a $5 million software product, drawing on key lessons from 2022’s best SaaS. This session will be your fast-paced guide through the key strategies, rapid development techniques, and effective marketing tactics that propelled a startup to become known in a crowded space quickly.
Founder @ LeadDelta
11:45-12:15
State of the SaaS Market

Gain key insights on the current state of the SaaS market taken directly from the ProfitWell Subscription Index which tracks $36bn of SaaS & subscription company ARR in real time. Andrew will look at where we have come from, where the market stands right now, and what the rest of 2024 and beyond might hold.

12:25 - 13:00
Financial Mastery for SaaS Success: Navigating Growth and Global Challenges

Discover key financial strategies for SaaS growth, covering fundamental financial knowledge, strategic planning, and cash flow management. Learn cost control tactics, essential KPIs for business health, and how to optimize international payments, ensuring your SaaS company thrives in a competitive, global marketplace.

13:00 - 14:00
Power up your lunch break with a side of networking and a dash of SaaS insights!
14:00 - 14:35
Customer Success vs Customer Support: Why Distinguishing Between to the Two Is Critical to Growth

There are two ways to grow your SaaS business — get more customers and increase the amount your current customers pay. The latter requires a nuanced, intelligent strategy that distinguishes between customer success and customer support. Learn how to hire the CS right talent and build impactful revenue-focused playbooks to reduce churn, ensure customers are getting enough value from your product, and drive expansion revenue

14:45 - 15:20
From 2 to 10 Million in ARR: What’s Marketing Got to Do With It?
Join us as we discuss tactics, lessons learned, and actionable takeaways from our 2.5-year journey to 10M. From customer acquisition to market positioning, we’ll cover how marketing can be the driving force behind exponential growth.
Head of Product Marketing @ Rocket.chat
Head of Demand Generation @ Rocket.chat
15:20 - 15:40
Pause, refresh, and mingle before we dive back into the SaaS excitement!
15:40 - 16:10
How to Break in to SaaS Sales Career
Explore the early days of three sales experts as they merge past experiences with present knowledge to guide you into the world of SaaS sales careers. Insights, hacks and challenges coming your way.
16:15 - 16:55
Pricing Speed Roasting Vol. 1

Have you ever wondered what it would be like to have your pricing page dissected? This is your chance! We’re inviting you to a unique workshop where we’ll teardown your price list as an example for all participants. With real-life examples, we’ll reveal the most common mistakes that often harm your business. And the best part? You’ll learn how to avoid them!

Head of Delivery, Partner
@ Valueships
17:00 - 17:30
Coming soon
09:30-10:15
Networking and Breakfast
10:15-10:50
Is Your SaaS Business Just a Feature on Someone Else’s Roadmap?

Tech is everywhere, but building tech has never been more competitive. There’s a SaaS product for everything in the market, and your large competitors are just getting larger. To survive and thrive, you need a clear product strategy. How do you build a defensible business in this climate, fight the big guys – and in the end – win?

Founder @ Productive
11:00-11:35
You Only Need to Solve a Burning Pain Point To Grow to €20+ Million in ARR

When I was starting, there was just a stressed out computer science student struggling to manage multiple jobs on top of a full course load. So he built a little app to keep track of it all which he imaginatively called Todoist.

Founder & CEO @ Doist
11:40-12:15
How to Exit Your SaaS

This presentation outlines key considerations for exiting a SaaS business, covering potential exit channels, expectations during the exit process, founder preparation strategies, and valuation techniques. It provides essential insights for founders looking to navigate the complexities of selling or transitioning their SaaS company effectively.

Head of M&A Origination @ saas.group
12:25 - 13:00
10 Things We Learned Building Enterprise SaaS
Enterprise software has a bad rap. It’s expensive, clunky and bloated. We believe enterprise software should be beautiful and user-centric. In this journey, we learned a lot. And we want to share it with our SaaS comrades.
CEO and Co-founder @ Farseer
13:00-14:00
Lunch Break
Power up your lunch break with a side of networking and a dash of SaaS insights!
14:00-14:35
Launching Soon
14:45-15:20
How Do You Know When To Give Up On Your Idea?

As someone who’s built multiple products, Senad has failed with some, succeeded with some, wasted unnecessary time with some, and was lucky enough to be resilient with some. After 15 years of building, he’ll give you his take on evaluating when/if you should give up on an idea.

CEO @ ZenDev
15:20 - 15:40
Break
Pause, refresh, and mingle before we dive back into the SaaS excitement!
15:40-16:15
How CAKE.com Grew to Over 7M Users Without Venture Capital

In this session, Nenad Milanovic, a founder and CEO of CAKE.com, will share the secrets behind CAKE.com success, including building a globally recognized tool, developing two more successful products, staying bootstrap and cultivating a strong company culture with more than 400 employees from all over the globe.

Founder @ CAKE.com
16:25-17:00
10 years in the making: Sailing Through Uncharted Seas of SaaS
Drawing from personal experience as a first-time founder, Marko will share the key lessons learned during this challenging yet immensely rewarding path. From the early steps, through critical growth moments, to where we stand today, each phase has provided valuable insights. Whether you’re just starting your entrepreneurial journey or already building your SaaS story, this session will offer inspiration and practical advice to help you overcome the challenges we are all going through.
 
Founder & CEO @ Rentlio
Chairperson Closing Remarks
Founder @ SaaStanak
VP of Marketing @ Farseer
18:00 - Until the Last Deal Drops
Network Unplugged – The Ultimate Closing Party

As the curtains draw, it’s time to switch from handshakes to high fives! Join us for the the closing party, where spreadsheets meet dance beats. Celebrate the end of productive two days. Unleash your inner startup star and synergize to the rhythm of success. This isn’t just an after-party; it’s a well-deserved break-out session where connections are made, ideas spin on the dance floor, and the only growth hacking we’ll do involves hacking at the piñata of possibilities!

10:00-10:35
Crafting Growth: Navigating SaaS Sales From Founder to Team Dynamics

Beginning with founder-led strategies and evolving into the dynamics of building and leading a sales team, this presentation covers key insights for sustained growth in the competitive SaaS landscape. Topics include identifying target markets and ICPs, optimizing pricing models, implementing scalable sales processes, and nurturing a high-performing sales culture.

Head of Sales and Marketing @ Lemax
10:45-11:20
The Product Launch Playbook for 2024.
Explore the early days of three sales experts as they merge past experiences with present knowledge to guide you into the world of SaaS sales careers. Insights, hacks and challenges coming your way.
11:30-12:15
Pricing Speed Roasting Vol. 2

Have you ever wondered what it would be like to have your pricing page dissected? This is your chance! We’re inviting you to a unique workshop where we’ll teardown your price list as an example for all participants. With real-life examples, we’ll reveal the most common mistakes that often harm your business. And the best part? You’ll learn how to avoid them!

12:25 - 13:00
De-mystifying Marketing Attribution — From Information Capture to Business Impact

Do you know which marketing tactics are contributing to sales? What combination of events influence your prospects to convert and how much do they contribute to your MRR? In this session we are going to talk about best practices to optimize ad spend where it matters the most.

 
13:00-14:00
Power up your lunch break with a side of networking and a dash of SaaS insights!
14:00-14:40
Not All Sales Strategies are Created Equal
Join us as we discuss tactics, lessons learned, and actionable takeaways from our 2.5-year journey to 10M. From customer acquisition to market positioning, we’ll cover how marketing can be the driving force behind exponential growth.
Sales Director @ Orgnostic
14:45 - 15:20

PLX - from Product Led Growth to Sales, Marketing and Culture

Talk explores how embracing product-led principles can help the business on the transformative journey, by creating a competitive asset far more robust and difficult to replicate than mere self-signup growth tactics PLG is usually associated with.

15:20 - 15:40
Pause, refresh, and mingle before we dive back into the SaaS excitement!
15:40 - 16:15
Building Atomic Networks: A Practical Guide

Building a marketplace is challenging. Building a marketplace + SaaS model can be even harder. Instead of covering a city, country or a continent, what helps is to think about atomic networks. This talk is all about how we launched Turneo and how atomic networks theory helped us pick and choose locations and launch customers.

16:25 - 17:00
Launching Soon
17:00 - 17:30
How to Operate After Product-Market Fit

Founders are great product makers but often stumble in building a company. I’ll share recipes for execution based on a decade+ of running Semaphore, so you can skip the trial and error and fast-track your growth.

Co-founder @Semaphore, Operately
At the perfect venue
Peti Kupe in Zagreb city center

A refurbished factory building & courtyard featuring outdoor and indoor networking space.

Relaxed vibe, SaaS Vendor booths and good choice of drinks and food.
Looking for a place to stay?
We've thought about you. Use code SAASTANAK24 to unlock discounts at selected accommodations:

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